A half-time commercial on this year’s Superbowl cost about $2.8 million dollars. It’s not something you’d buy with your unused bus fare. Anybody who buys one of those ads has to have great expectations.
One of this year’s buyers must be deliriously happy. Volkswagen. So far, their 30 second winner has had over 30 million viewers just on YouTube alone. Even if you’ve already seen it, watching it again will give you more practice on exercising the Force.
The spot features a pint-sized Darth Vader who scours the house looking for ways to exercise the Force. He uses it on a doll, a sandwich, the washing machine, and the family dog, – all without success. Discouraged, he goes outside when his dad’s Passat pulls into the driveway. Suddenly, the car responds to his command! (It turns out, Dad’s inside controlling the car via a remote. Or, so he thinks. Personally I think the kid did it.))
This is the little Darth Vader. His name is Max Page and he’s six years old. He has a congenital heart defect and has a pacemaker, so he himself is as least a little bit bionic. Ping if you think he’s the spitting image of Luke Skywalker as a little squirt. Pong if you think he looks like several of my Fitzpatrick relatives.
Good job, Darth.
We may not be able to afford to purchase one of the Superbowl half-time ads, but they sure are fun to watch for free.
By the way, ever wonder what your own Star Wars name would be? (It may be helpful in case you ever have to go into the Witness Protection Program.)
How to determine YOUR Star Wars name:
Your New Last Name:
3. Take the first 2 letters of your Mom’s maiden name.
4. Add the first 3 letters of the city you were born in.
Your Star Wars Honorific Title:
1: Take the last three letters of your last name and reverse them
2: Add the first three letters of the make or model of your first car
3: Insert the word “of”
4: Tack on the name of the last medication you took.
So I am Gwefo Loced, Dorfor of Advil